The competitive environment is fiercer than ever, resources are tighter, customers are more discriminating, and the pressure to do more with less is intensifying. Additionally, recent marketplace trends such as rapidly evolving product and process technology, unbridled globalization of markets, shortening product life cycles, increasingly pervasive impact of information technology, and the urgency to deliver ever-increasing customer value are often creating a seemingly insurmountable challenge for businesses to survive.
Now, more than ever, firms must continually reassess their competitive operations strategies to maintain their competitiveness in the global marketplace. This course is about using operations to compete and win a sustainable competitive advantage in the marketplace. The course will focus on the management of various transformation processes that organizations use to change inputs, such as labor, capital, and raw materials, into both products and services. Issues to be discussed range from the strategic to the tactical.
Total Credits: 3