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MSBA
Sports Analytics Concentration

Turn Data Into Game-Changing Decisions

  • Business Analytics, Applied AI, and Immersive, Real-World Sports Experience

  • Division I, Power Four Sports Team Practicum Consulting Experience

  • Develop expertise working with team, player, and business operations performance data

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The Sports Analytics Concentration Journey

Summer icon

Summer I

  • Statistical Thinking for Business Decision-Making
  • Python Programming for Business Analytics
  • Career Management

Fall

  • Data Management for Business Analytics
  • Machine Learning for Business Analytics
  • Data-Driven Storytelling for Impact
  • Analytics in Society
  • Decision Modeling
  • Practicum Introduction: Assessing Performance and Managing Projects

Student teams are embedded with an athletic team or sports organization and support real-time, evolving analytical needs throughout the season, working with data, at times real-time data while engaging directly with coaches, players, performance staff, or organizational leadership. Throughout the Sports Analytics Practicum, faculty advise, guide, and mentor teams as they tackle operational and strategic questions and translate insights into actionable decisions.

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Spring

  • Marketing Analytics
  • Financial Analytics and Risk Management
  • Operations and Supply Chain Analytics
  • Applied AI for Advanced Analytics

Student teams will continue to refine their work while embedded with an athletic team or sports organization with the goal of developing actionable insights that contribute to decision-making in a fast-paced, performance-driven setting.

IN PERSON
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Summer II

  • Advanced Sports Analytics and AI
  • Sports Data Engineering and Applied Analytics

MSBA Degree conferred

Online

COMMITMENT TO SPORTS ANALYTICS

Even prior to the launch of the Sports Analytics Concentration, the Wake Forest School of Business has been deeply involved in sports analytics. Watch a brief overview of a student group involved with baseball analytics.

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